Free delivery on domestic products and price promise on top brand sewing machines to London and the UK.


21V Braiding Foot (computerised only) New
Braiding foot #21 makes quick work of couching thin ribbons, cords and rickrack, and is also ideal f..

7V Tailor Tack Foot (computerised only) New
As well as for marking seam lines, Tailor-tack foot #7 can be used for sewing elegant embellishmen..

52V Zig-Zag Foot with Non-Stick Sole (computerised only) New
Thanks to its non-stick coating, Zigzag foot with non-stick sole #52 is superbly suited to sewing “s..

5V Blindstitch Foot (computerised only) New
Blindstitch foot #5 is the invisible-hemming expert. When you sew a blind-hem with this foot, the st..

Bernina 1008 (last left in stock) New
Bernina 1008 17 Stitches including 1 Buttonhole and 2 decorative stitches 5mm maximum stit..

2A Overlock foot (for computerised 9mm machines only) New
Overlock foot #2A is ideal for producing serged seams and hems. It is especially well suited for nea..

77V Short Adapter shank (computerised only) New
77V  Short Adapter Shank Easy to attach 5.5mm -9mm Allows certain presser feet f..

Juki LU-1509NH New
The Juki LU1509-NH is the extra heavy version of the LU-1509NS. It is a single needle, unison feed, ..

 Pfaff select 3.2 -9%
ADVANTAGES OF PFAFF SELECT 3.2·        Choosing stitches couldn..
£539.00 £489.00

Brother 7250a Nexio -10%
Finance Packages Now Available in storeBrother Sewing Machines are a trusted and reliable option f..
£1,280.00 £1,155.00

Brother Innov-is V5 EX DISPLAY MODEL -17%
This Machine is an ex-display window model that is only 1 year old & the guarantee is still the ..
£2,999.00 £2,500.00

Brother S7100A -20%
Finance packages available in store FeaturesSingle needle lock stitch machine Straight sti..
£1,050.00 £835.00

Janome 1600PQC -11%
Features Straight stitch only machine High speed, 1600 spm maximum speedNeedle up/down fuc..
£899.00 £799.00

Janome XS50 -29%
FeaturesComputerised sewing machine 50 built in stitches1 step buttonhole3 styles of buttonhole..
£345.00 £245.00

Juki DDL900BS -9%
Juki 900B  - Please Call With Your Location Prior to ordering for delivery costs !   ..
£1,099.00 £995.00

JUKI DU1181 Walking foot -12%
Please call with your location for delivery cost or collect in  store also availableNew Ju..
£1,020.00 £899.00

 SINGER® HEAVY DUTY sewing machine is a true workhorse. With a heavy duty metal interior frame,..

This is an easy to fit clamp on unit with 50 super bright led's.Energy efficient  only using 4 ..

Features Entry level Bernina 30 memory locations for your own stitch combinationsBuilt in ..

Features High quality stitchesWave free seamsColour coded threading Patented micro thread ..

Get fast, professional resultsOur best selling overlock. In my opinion the best overlock on the mark..

If you are new to computerised machines, or simply want an easy to use machine, the Janome CXL301 se..

FEATURES27 stitchesNeedle threaderAuto 1 step buttonholeLED Sewing lightsTop loading bobbin (anti ja..

Button-sew-on foot  18 is an all-rounder for sewing on buttons, snap fasteners an..

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Features14 StitchesFront loading bobbin Variable stitch length Maximum stitch length 4mmVa..


ON OFFER - ELNA Explore 220

Features 16 Stitches including buttonhole 4 step buttonholeReverse LeverEasy de-clutch for..


ON OFFER - ELNA Explore 240

Features 24 stitches4mm maximum length 5mm maximum width Variable needle position&nbs..


ELNA Explore 320

Features Easy to view stitch display21 stitches 4 step buttonholeMaximum 5mm width Ma..


ON OFFER - Elna Explore 340

Features Easy to view stitch display21 stitches 1 step buttonholeMaximum 5mm width Ma..


ON OFFER - Bernette B44 -11%

ON OFFER - Bernette B44

After personally testing the new range of Bernette machines for some time in opinion these are the b..

£439.00 £389.00

ON OFFER - Bernette B37 -9%

ON OFFER - Bernette B37

After personally testing the new range of Bernette machines for some time in opinion these are the b..

£439.00 £399.00

ON OFFER - Innov-is A50

Offer from 1st June - 31st July When you buy an A50 you get a free quilting kit (worth £149.99)..


ON OFFER - Bernette B38

OFFER VALID UNTIL 30th June  Reduced price to £529 (Saving £20)Free quilting kit worth £15..


ON OFFER - Brother Innov-is F420

Offer from 1st June - 31st July When you buy an F420 you get: Free Quilting kit (worth £14..


ON OFFER - Bernina B335

OFFER VALID UNTIL 30th June Introductory offer of free walking foot worth £110FEATURES 221..



Offer on until 30th June When you buy the B475 you get: - Free foot 72 (ruler foot)- Free ..


ON OFFER - Brother Innov-is V3

Offer valid from 1st June - 31st July When you buy a V3 you get: Premium Pack 1 (UGKV1)30 ..


Brother Innov-is V5 EX DISPLAY MODEL -17%

Brother Innov-is V5 EX DISPLAY MODEL

This Machine is an ex-display window model that is only 1 year old & the guarantee is still the ..

£2,999.00 £2,500.00

ON OFFER - Brother PR-1050X 10-needle Embroidery -11%

ON OFFER - Brother PR-1050X 10-needle Embroidery

0% Finance now available in store For Pattern/Lettering list click here:  https://sup..

£8,999.00 £7,999.00

Sewing Machines Direct

If you’re looking for Sewing Machines in London, you’ve come to the right place. Here we stock a huge number of new, preowned and industrial sewing machines, all available online and at our London store. If you have any questions about buying a sewing machine or if you would like to see the latest machines at the forefront of the industry, we’re here to help today.

We stock a broad range of different sewing machine types, makes and models to suit your every need. Whether you’re looking to buy brand new sewing machines London for your home or school, or if you’re looking to hire an Industrial Sewing Machine ahead of London Fashion Week, we’re confident that we have everything you need. Simply shop for your standard or industrial sewing machine by brand here online or stop by our London branch in Battersea today to discuss our options when it comes to sewing machine hire.

Here at Direct Sewing Machines, we understand how important it is to have a reliable sewing machine that can perform as instructed. There’s plenty of makes and brands that suggest that they can offer the very best on the market, but here at Direct Sewing Machines, we will put the record straight. On our site, we stock only the very best and most reliable brands, so you can guarantee you are getting the highest quality sewing machines at the very best prices. Not only do we offer sewing machines to buy, we also provide sewing machine hire for those who are looking to practice their skills or try out a particular model before they commit to purchasing for the long term.


Preowned Sewing Machines London

If you’re looking for preowned sewing machines London we have around 50 different reconditioned sewing machine models which you can see at our London store. We have reconditioned many machines over the years, and have expert knowledge of which machines are the strongest and most durable. We carry out a range of sewing machine repairs and if anybody wants to upgrade the sewing machine that we are currently fixing for them, we will keep the repaired model as part of our reconditioned range.

We have tested all of our reconditioned sewing machines London to ensure that they offer the highest quality service possible, and if any preowned sewing machines are donated to us, we will carry out any sewing machine repairs that are needed. We even offer a full demonstration on all of our reconditioned sewing machine models to help you buy with confidence, so that you know that the sewing machine you are purchasing is the high quality product that you would expect – and if it’s not, we will undergo a range of sewing machine repairs to ensure it matches your expectations.

Our preowned sewing machines are a fantastic option for those who are stuck to a particular budget, or for beginners to the hobby who are not looking to invest a huge amount, but would prefer to have one of the highest quality machines available. While there is a stigma against purchasing preowned equipment or equipment that has undergone our sewing machine repairs, our pre-owned sewing machines are an excellent opportunity to help you develop the skills that you need at a price that you can afford. Our preowned sewing machines and sewing machine hire options cover a range from some of the biggest brands and best models on the market, and all of our preowned machines are always in the best conditions.


Sewing Machine Hire

Our sewing machine hire is a very popular option with our customers as it allows them to learn everything that they need to know about a particular make or model from our selection sewing machines, ultimately allowing them to make the right decision to match their requirements. With some many different makes and models to try when it comes to sewing machine hire, make sure to talk to our experts who can point you in the right direction before using our sewing machine hire service and taking home a model that might not match your needs. Here at Direct Sewing Machines, our entire team is full of sewing machine enthusiasts, so no matter your sewing machine knowledge or experience, we will provide you with the most in-depth information. No question or requirement is too big or small for our expert team, so make sure you contact a member of our team today.


New Sewing Machines London

If you would prefer something brand new and out of the box, we have more than 120 different new sewing machines for you to look at. With brands like Janome, Brother and Bernina all at the most competitive prices, we’re convinced that we have exactly what you’re looking for when it comes to our range of new sewing machines here today. Alongside our extensive sewing machine range, we also stock a range of quilting machines, embroidery machines and cover lockers to suit any sewing application that you may need, along with all the accessories you may need for your new Industrial Sewing Machines and we are easily located in the city of London.

We are proud of the comprehensive range of accessories that we provide alongside of our sewing machines London, and with us, you are certain to find everything that you need. In addition to our comprehensive ranges of new and used sewing machines, sewing machine accessories and other quilting machines, embroidery machines and cover lockers, we also offer a price promise guarantee.


Price Promise Guarantee

Our price promise guarantee means that all of our sewing machines come complete with guarantees and free next day delivery which is so far completely unmatched by our competitors. We are continually checking all of the prices, offers, promotions and guarantees that our competitors are offering to ensure that you always have the very best deals, and if you ever find the same machine at a lower price, we will make sure to match it.

We constantly strive to provide the very best new and preowned sewing machines London here at Direct Sewing Machines, London - and all at the most competitive prices. If you’re looking to pick up a couple of new sewing machines London for your school or business at the lowest possible prices, make sure you check our clearance section too!

On top of all of the different products that we supply, we are also exceptionally proud of the sewing machine repairs that we can carry out in our London store. Our team of experts carry out all of our sewing machine repairs, meaning they will get to the root cause of the problem as quickly as possible and solve it with some of the best techniques possible.

No matter what you’re looking for when it comes to sewing machines London, here at Direct Sewing Machines, you can be certain that we will provide you with everything that you need. Whether you’re an amateur sewer or a more experienced sewer looking for an industrial sewing machine to suit your needs, you can find it here. For more information about the services that we offer, get in touch with a member of our expert team today!